Important Considerations When Choosing a Book Title

Choosing a Book Title Cannot Be Taken Lightly

Most authors title their books without doing the necessary research. If you haven’t already irrevocably committed to a title here are some things you should do.

1. Do an Internet search using the Google, Yahoo and Bing search engines. What shows up in the results? Sometimes the results can be very unexpected.

If what shows up in the results is not relevant to your topic; your book will be lost in the clutter! Your goal is to show up in the search results when people search on your topic.

As an example there was a book written about a “different” management style. The problem… the topic used in the title shows up in discussions of Autism. This book will never be located in a search on business management.

Your purpose is not to only to show up when someone searches your exact title because, in that case, they already know your book exists; they just want to find it to make a purchase. Your purpose is to show up any time some searches a topic which is relevant to your book. You are working to inform those who are seeking information or literature which they either need or like.

2. Go to and insert your book name to see what URLs are available. Can you purchase your book name URL with the .com domain name? If not, you may want to reconsider your title. Owning your URL is important; even if you choose not to use it. Your URL is a valuable piece of real estate you do not want to give away.

One example is a publisher, distributor or other party may decide it is to their advantage to own YOUR URL. If you own it; they must negotiate with you to use it. If they own it; you need to negotiate with them!

3. Another check to make is on Facebook. Currently the top Social Media site; you want to ensure you can control your position on Facebook. In your browser type http:/ book title (no spaces) and press enter. If something pops up then you have a problem and will have no ability to create your unique Facebook URL. If nothing pops up you may still have a problem in that someone owns the Facebook URL, they just aren’t using the URL. Unique Facebook URLs make it easier for you to point visitors to your page. This may be another reason to reconsider your title.

The Four Components to Creating Demand for Your Book

Authors Must Create the Demand for Their Book

AIDA is the strategy successful authors follow to create demand

To have a successful book the author must first create an awareness for the book; second the author must generate an interest in the book; third the author must create a demand for the book and fourth the author must enable the purchaser to take action and purchase the book.

Take a close look at the image above. As you can see it’s a funnel and it represents the AIDA process because you must build a large audience of awareness, however that doesn’t mean all will be interested as we see the funnel narrows meaning interest isn’t there for the many. From interest to desire we lose even more of our audience; even though they were aware and had interest something prevented these individuals from moving to the level of desire and we see the funnel again narrows as we squeeze out the few who are ready to buy.

Watch for upcoming posts on each component of AIDA.

The Four Things Separating Authors and Best Selling Authors!

Best Selling Authors Know They Must Sell!


The difference between an Author and a BEST SELLING Author is the BEST SELLING author knows they must SELL their book. Those who are not best selling authors sit on their duffs waiting for someone to sell their book for them; which seldom happens.

  1. BEST SELLING Authors actively promote their book all the time through every means possible to be successful!
  2. BEST SELLING Authors have a strong audience and following.
  3. BEST SELLING Authors know it’s up to them to get the word out!
  4. BEST SELLING Authors pre-sell their books! Remember the Harry Potter frenzy? People lined up for hours waiting for midnight and the latest book’s release!

Bookstores, Publishers and Book Distributors Are Not Interested in Your Book!

Bookstores, Publishers and Book Distributors Don’t Care About You or Your Book!

Did I get your attention with the headline? I hope so!

It’s sad to say but bookstores, publishers, book distributors and other equally disinterested individuals do not care about you or your book.

What they care about are the customers who want your book!

Many authors believe if they can get a publisher or a distributor interested in their book it will begin flying off the shelf. Sadly you have it wrong. The publisher, book distributor and the bookstore will not spend their time promoting your book. To them it is your job to promote your book and create the demand. If you can’t or won’t do that then they have no interest; they just want to sell.

It’s Up to You to Create Your Customers and Therefore Demand

Once you have written your book; you must create your own audience or customers! You must do your own promotion! You must generate interest in your book. You must get people to want to purchase your book. To do this you must create a following. You must create disciples for you and your book; people who will talk about your book and get other people interested.

Promoting Your Book

Promoting your book has never been easier. With the many opportunities using social media and email the opportunities are there, but you cannot be faint of heart. You need to be your own best advocate because if you are not sold on your book and willing to sell others on your book; you have an impossible task in front of you.

No One Is More Interested in the Success of Your Book than You!

You must face the truth you are the one person with the greatest interest in your book. Sure there are others behind the scene who want you to succeed but their enthusiasm must never out weigh your enthusiasm. You must be your number one advocate.

Thank you for reading my first post on this blog. I will be posting regularly with marketing and promotional ideas to help you succeed with your book.

Tom Staskiewicz