Choosing a Book Title Cannot Be Taken Lightly
Most authors title their books without doing the necessary research. If you haven’t already irrevocably committed to a title here are some things you should do.
1. Do an Internet search using the Google, Yahoo and Bing search engines. What shows up in the results? Sometimes the results can be very unexpected.
If what shows up in the results is not relevant to your topic; your book will be lost in the clutter! Your goal is to show up in the search results when people search on your topic.
As an example there was a book written about a “different” management style. The problem… the topic used in the title shows up in discussions of Autism. This book will never be located in a search on business management.
Your purpose is not to only to show up when someone searches your exact title because, in that case, they already know your book exists; they just want to find it to make a purchase. Your purpose is to show up any time some searches a topic which is relevant to your book. You are working to inform those who are seeking information or literature which they either need or like.
2. Go to Godaddy.com and insert your book name to see what URLs are available. Can you purchase your book name URL with the .com domain name? If not, you may want to reconsider your title. Owning your URL is important; even if you choose not to use it. Your URL is a valuable piece of real estate you do not want to give away.
One example is a publisher, distributor or other party may decide it is to their advantage to own YOUR URL. If you own it; they must negotiate with you to use it. If they own it; you need to negotiate with them!
3. Another check to make is on Facebook. Currently the top Social Media site; you want to ensure you can control your position on Facebook. In your browser type http:/facebook.com/your book title (no spaces) and press enter. If something pops up then you have a problem and will have no ability to create your unique Facebook URL. If nothing pops up you may still have a problem in that someone owns the Facebook URL, they just aren’t using the URL. Unique Facebook URLs make it easier for you to point visitors to your page. This may be another reason to reconsider your title.